摄影
捕捉你的校园经历
Photos help us tell our story in a vibrant, visual way. They give our audience a glimpse into our culture and personality as an institution. They portray the life a potential student can anticipate at A&移动商务. With the right photo, you can inspire, motivate and engage future 狮子s.
选择照片
Knowing what to look for in a photo can be a challenge. Here are some guidelines that will help you choose the right photo.
- Career outcomes and real scenarios graduates would face in their field
- 伟大的时刻. The moments in their jobs when they feel like they are living their dreams or when they think, “这就是为什么我做我所做的.”
- Candid photos that represent a typical day in their program
- Hands-on activities; avoid typical lecture-style settings
- One-on-one scenarios that show the care and attention a student can receive
- Group activities that capture teamwork and community
- Candid photos that represent the authentic, everyday life of students
- Extracurricular activities and ways to get involved on campus
- Both varsity and intramural sports
- School spirit, particularly around big games
- Architecture of the buildings, residence and dining halls, etc.最好包括人
照片最佳实践
When possible, use soft natural lighting from a window or shaded outdoor area. Direct lighting from camera flashes or the mid-day sun can look too bright and create harsh shadows.
Create an engaging, organic scenario. Expressions should be natural yet right for the situation. Not every shot needs to be happy. 专注或骄傲也是好的.
We want to promote our university, not our competitors’. Avoid those individuals or come prepared with shirts they can change into.
Unless you're shooting a sporting event, an excessive amount of blue and gold or TAMUC logos can seem unnatural and forced in everyday settings.
Light can filter through leaves and create distracting and unflattering patches of light on your subject. 找到 a different location; or if there's just a few, edit them out.
风格照片的选择
Take your photography to the next level by strategically (and sparingly) using these techniques.
丰富蓝色和金色调
Turn up the saturation on blue skies or golden lights.
拥抱自然的太阳耀斑
Flares can give a photo a sense of hope and aspiration when done well.
添加一个蓝色渐变贴图
Use this technique in a photo grid to maintain your focal point and avoid visual chaos or create a background for headline copy.
肖像风格
For our standard portrait style, the intent is for the subject to confidently “own” their space. We center our subject with a simple (non-distracting) background. Body positioning and posture should reflect confidence without appearing rigid. If possible, light should be focused on their face to heighten the sense of drama. This should cause the bottom half of the photo to be darker, highlighting the subject's face. We shoot from a low angle and at an adequate distance to eliminate lens distortion.
人才释放政策
Our talent release policy allows us to record and publish content we capture of our subjects through photo, 视频或音频. It also gives us the creative freedom to choose the best shot or footage that fulfills the goal of the project.
We require signed talent releases for the following scenarios:
- Minors (must be signed by a parent or guardian)
- 肖像
皇冠体育365
- Office of 市场推广及传播
- 903.886.8143
- (电子邮件保护)
- 宾尼恩大厅,140号
- 1500教育驱动
- 商务,德克萨斯州75428